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Smittybilt XRC GEN 3 Winch

Smittybilt, a subsidiary of the automotive aftermarket behemoth, Transamerican Auto Parts, offers a full range of off road vehicles products, ranging from Jeeps, to trucks, to ATV/UTVs.  One of their major products they offer are their Smittybilt XRC line of self-recovery winches, sold nationwide in all 4 Wheel Parts locations, as well as through several major online retailers.  The GEN 3 represents Smittybilt’s newest iteration of their winch line, combining competitive new features with high value cost.

Source / Scout / Arrange Location

Work with and lock-in private use of Rausch Creek Off Road Park via long term pre-existing relationship.  Arrive early for scouting and logistical planning with park staff.

Source Participants / Vehicles

Put a call out to our network of industry friends/contacts for participants on short notice, assemble 4 unique vehicles for shoot, complete with hotel/travel accommodations and product allocation.

All field production

6 man team shooting over 3 days on location, providing aerial footage capture, specialty high-speed Phantom camera, full stills photography via dedicated photographer, RED camera package, and Blackmagic b-camera on gimbal.

All post production

Edit/deliver main 5 minute product video in an abbreviated time frame, augmented by four separate 60 second edits highlighting product, complete with turnkey 3D animation provided by cooperating 3rd party vendor.

THE CHALLENGE

Develop a complete video advertisement complete with stills photography and custom 3D animation from scratch within a 2 week time frame from initial contact all the way to delivery with no provided vehicles, participants, or location. Arrange selection and delivery of product to participants, and integrate accompanying vehicle-specific product line alongside hero product on 4 unique vehicles in final video production.

THE SOLUTION

Arrange location at Rausch Creek Off Road Park via our pre-existing relationship with the park's owner. Source 3 local participants and 4 specific vehicles using our off road industry network/connections, and organize shipment of specific product for the shoot via the client to each participant within a couple day time frame to be installed that weekend and filmed the following week. Spend 3 days on-site filming vehicles and product in action, complete with specialty Phantom high speed camera. Turn around (1) 5 minute main product video the following week, and upon completion of the main video, (4) 60 second product highlight videos. Work with 3rd party vendor to develop 3D animation to utilize/insert via client spec. Also provided polished stills photography of product both in action, and static.

THE FINAL

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PHOTOGRAPHY

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